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Unique Cottages Case Study

Company Name:
Unique Cottages

Location:
Scottish Borders

Industry Sector:
Holiday Lets

Company Profile: 
Unique Cottages offers holiday cottages for let across Scotland.
 
Business Situation:

  • Providing a comprehensive holiday let solution for holiday cottage owners
  • Ensuring that holiday cottages are let out for as large a proportion of the year as possible
  • Matching holiday-goers with the appropriate cottage
  • Considerable paperwork and correspondence with both holiday cottage owners and holiday-goers 
     

Solution:

  • A Public website generating a high level of interest and bookings; the public site is key in promoting cottages
  • An integrated public website with a back office booking management system
  • Automated correspondence sent to holiday cottage owners and holiday goers based on business triggers
  • Automated management system to drive internal efficiencies allowing Unique Cottages to manage a high level of bookings and cottages 
     

Benefits:

  • Improved promotion of holiday cottages
  • Improved communication between holiday goers and Unique Cottages
  • Automated processes to improve management of bookings 
     

Products & Technologies Used:

  • Inforgen Modules: CRM, Scheduling
  • Content Website

 

"EBS has developed an excellent web site and back-end system. The focus on marketing and usability has delivered over 1000 visitors per day with an excellent business conversion rate. We have confidence in the product and over the next six months we will be extending our use of Inforgen."
Mark Breed, Director - Unique Cottages

 

Visit the website - Unique Cottages