Company Name:
Rugbystore

Location:
Scottish Borders

Industry Sector:
Sports Retailing

Company Profile: 
Rugbystore is the largest online rugby specialist in the UK, offering rugby shirts and other clothing.

 
Business Situation: 

• Rapid growth in sales via online retailing and to overseas markets
• Fulfilling the growing volume of orders in a controlled and efficient manner
• Creating innovation to differentiate Rugbystore from the competition and the changing retailing environment
• Managing the operations of the business 
   

Solution:

• Public Site growing visitor numbers and driving online sales
• Telesales operations to manage trade as well as retail customers
• Productivity improvements from having all operations being managed via one system
• Move away from traditional retailing to focus purely to online retailing 
   

Benefits:

• Better management of diverse customer base
• Increased efficiency through order fulfillment and stock management
• Accommodates expansion of business and new procedures 
   
  

Products & Technologies Used:

• E-Commerce website
• Inforgen Modules: Sales Order Processing, Purchase Order, Stock Management

Visit the website - Rugbystore