Unique Cottages offer rural holiday cottages throughout Scotland.
A website was required to promote the company's holiday cottages to new and existing clients.
A content-led web solution, backed by a relationship database that stores and processes
customer information was developed. This gives Unique Cottages control over the content
and functionality of the site, allowing them to make changes for minimal cost and instantaneously.
Customers are drawn into the site by extensive information on both the properties and holiday activities.
The customer interface includes an advanced search mechanism with dynamic maps functionality.
The promotion management module allows Unique Cottages to manage special offers and provide up-to-date
information on late availability.
The mailing list manager module has allowed them to create and promote an opt-in newsletter that attracts
and retains customers.
- Search Engine Optimised
- Strong Brand Awareness
- Usability
- Definitive Customer information
- Increased customer base and volume of business
- Ease of administration
- Flexible technical platfrom
Combination of Microsoft's .NET enterprise technologies and EBS's Inforgen™ v2.4 platform.
"EBS has developed an excellent web site and backend system. The focus on marketing and usability has delivered over a 1000 visitors per day with an excellent business conversion rate.
We have confidence in the product and over the next 6 months we will be extending our use of Inforgen."
Mark Breed, Director - Ecosse Unique
